WHEN to book your appointment with us at The Ivory Lounge

When Should I Book My Appointment With You?

One of the biggest questions we get asked is:

“When is the best time to book my bridal appointment?”

And our honest answer is simple: When you’re READY to buy your dream dress.

Whether Your Wedding is in 2 Weeks or 2 Years…

The best time to book your appointment is when you’re in the right headspace to find the one.

We work with brides getting married in just a few weeks and brides planning for 2027 and beyond — and we help them all find their perfect gown.

Why is being “ready to buy” so important?

Because your dream dress might not be around forever. Designers can discontinue styles with little or no notice. There’s truly nothing worse than finding the one, falling in love with it, and then walking away — only to return later and discover it’s gone.

Your Appointment Should Be Special

We know it’s exciting to browse, especially when you’ve just gotten engaged — but we encourage you to wait to book your appointment until you’re genuinely ready to say YES. That way, your appointment will be a magical experience, full of real emotion, celebration, and lifelong memories.

Understanding the Timeline

Wedding dresses aren’t like ordering online for next-day delivery (we wish!). Most of our gowns are made-to-order, and here’s what that process looks like:

• Dresses can take 4–10 months to arrive, depending on the designer and style.

• Once your dress arrives, you’ll need 8–12 weeks for alterations with our skilled seamstress team.

• That means the ideal timeline from ordering to wedding-ready is roughly 12 Months.

• If your wedding is coming up sooner, don’t panic — many of our designers offer rush options to accommodate shorter timeframes, and we’re always happy to talk you through those.

Our Ready-to-Wear Collection

If you're on a tighter timeline (or just love the idea of finding and taking your dress home the same day), we have a stunning Ready-to-Wear collection. These gowns are available immediately and perfect for spontaneous brides or shorter engagements — no waiting required! View gowns:

Ready to Wear Collection - By The Ivory Lounge

Let's Make It Happen

No matter your timeline, your style, or your vision — we’re here to help you find your dress, in your perfect time.

So remember: Book your appointment when your heart (and your budget) are ready to say YES.

That’s when the magic truly begins.

We cannot wait to meet you,

Rachael x